Our Resultsmagazine
French Magazines: TVA Publications (a division of Quebecor Media)
TVA Publications is Québec's leading, French-language magazine publisher.
With more than 70 titles and 19 million copies sold each year, TVA Publications accounts for 49% of total magazine sales in Québec and over 72% of copies sold on newsstands in Québec.
The magazines are divided up into the following categories:
- Weeklies,
- Home Décor & Renovation,
- Fashion, and Beauty
- Service
Weeklies
These magazines are the leaders in readership. Our publications account for over 84% of total weekly magazine sales in Québec and 95% of weekly magazine readers!
Source: PMB Spring 2011 French Canada, ABC June 30th 2011
 |
 |
 |
 |
 |
 |
Home Décor & Renovation
TVA Publications is a force in the home décor and renovation magazine market, with Chez soi, Les Idées de ma Maison and Rénovation-Bricolage holding a 63% share of magazine sales in this segment, 74% of newsstand-sold copies and 91% of home decor and renovation magazine readers per month.
Source: PMB Spring 2011 French Canada, ABC June 30th 2011
 |
 |
 |
|
TVA Publications also offers a wealth of special issues including:
| Hors Série Décoration | Les Idées de mon Jardin |
| Votre Maison | 150 plans |
| Cuisines salles de bains | Cuisines de Rêve |
| Chambres de Rêve | Déco fenêtres |
| Rénovez! | Fabriquez |
These special issues account for more than 120,000 copies sold annually.
Source: Internal data, 2010
Fashion & Beauty
A major player in the fashion and beauty market, with Clin d'oeil and Star inc., TVA Publications is undeniably a huge source of inspiration when it comes to fashion-forward thinking and tracking the latest and hottest trends.
 |
 |
 |
|
Clin d’Oeil and Star Inc represent 68% of beauty and fashion monthly magazine readers and 45% of newsstand-sold copies per month.
Source: PMB Spring 2011 French Canada, ABC June 30th 2011
Services
Specialized service magazines such as Moi&Cie, Tout simplement Clodine, Yoopa and Magazine Animal offer practical, informative content keyed to the needs and interests of Québecers.
 |
 |
 |
 |
Moi&cie is one of the magazines which has known the highest increase of readers in 2011: 10,9% against Spring 2010. Moreover, this title also has a bigger distribution since it has increased its paid circulation by 7%. Tout Simplement Clodine is a strong brand with great awareness. Its readership has increased by 2% in the last year.
Source: PMB Spring 2011 Total Canada, ABC June 30th 2011
Society
.jpg) |
 |
Each of these lifestyle publications offers an exclusive environment to reach affluent consumers. Effectively, 35% of Montréal Centre-Ville readers have a household income above $100,000 and 40% are owners, managers or professionals. As for Le Quartier, 76% of its readers have at least a college degree.
Source: Montreal Centre-Ville and Le Quartier internal surveys, 2009
e-editions & Smart Editions
e-editions and smart editions enable TVA Publications readers to consume content anywhere they go.
Like e-editions, smart editions mirror the magazine but also take it a few steps further. The smart edition allows for the content and ads to be more interactive. The smart editions are currently available for iPad and Android users.
- Clin d’oeil
- Coming soon: Chez Soi and Moi&cie
e-editions are the mirror image of the magazine and is available online to subscribers.
- 7 jours
- Star Inc.
- Les Idées de ma Maison
- Moi&cie
- Rénovation Bricolage
- Échos Vedettes
Digital adds to the mix, it does not replace what already exists.
Those most engaged—through smart phones and tablets—see themselves as: Information hubs, Leaders, Persuasive, Driven and Sophisticated
*Source: The 2011 Survey of Affluence and Wealth, produced by American Express Publishing and Harrison Group http://www.tvapublications.com/advertising/
English Magazines: Town Media (a division of Quebecor Media)
Town Media has been producing award winning magazines and consumer shows for more than 33 years.
Each of its 8 magazines and 3 shows connect advertisers with their best prospective customers when they engage with our content and are most receptive to advertisers’ messages.
Town Media’s show division produces some of the best consumer shows in the country including Canada’s largest food and wine show: the Toronto Gourmet Food & Wine Expo, as well as the Niagara Food and Wine Expo and the Hamilton Designs for Living Home Show. Our shows connect exhibitors with more potential customers in one weekend than they see in their showrooms all year.
In the Hamilton area, we are the established leaders in the arts, culture, entertainment, home décor and B2B markets. Our titles include Hamilton Magazine, Interiors, Visitors, Weddings, and Biz, which connect advertisers with local buyers.
Our leisure division includes Vines magazine reaching the most avid wine enthusiasts across the country, as well as GolfStyle, Canada’s only luxury golf lifestyle publication, and Ontario Golf, the official publication of the Golf Association of Ontario.
All our magazines and shows connect with consumers around topics they are passionate about, making them open and receptive to our client’s messages.
English Magazines: Muskoka Magazine (a division of Quebecor Media)
Muskoka Magazine is the magazine for Muskoka cottagers, residents and frequent visitors - people who enjoy the district’s unique lifestyle and care about its future.
Reaching subscribers at their home residence, Muskoka Magazine provides coverage of fascinating people, things to see and do, special places, and current issues facing those with an interest in Muskoka. Contemporary in design, every issue is a must-read which combines outstanding feature journalism and superb photography to offer readers an in-depth look at Muskoka.
Search